Snacktober Social Campaign

Category
Contests, Social
About This Project

We conceived Snacktober 4 years ago as a fun lead-up to Halloween. Since then it has grown into a recurring social campaign for Mac’s that focuses on being less corporate, and more personal by engaging with fans using fun and quirky posts.

With very small advertising boosts, simple inexpensive prizing, killer?graphics (you know… Halloween and all…), and questions that really resonate with the audience, this year’s posts reached over 95,000 people and generated more than 1,800 comments.

Original:

Snacktober is a social campaign that occurs every October on the lead up to Halloween. It is a chance to?be?less corporate, and more personal by engaging with fans using fun and quirky posts.

With nothing more than small boosts, simple swag packs, killer?graphics (you know… Halloween and all…), and interesting questions, the Snacktober posts reached over 95,000 people and generated more than 1,800 comments.

Beautiful, inspired design.

Client love

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